We combine strategy, design and innovation to identify how an idea meets a need. Then shaping our insights into creative opportunities, we fashion these opportunities into stories that are transformed and brought to life through relevant creative mediums. With over 50 years of combined experience, we underpin our vision with a commitment to the highest levels of quality design, production, and creative thinking. We also take great pride in our work by collaborating with our clients and partners throughout the creative process.
At Untitled, our process is agile, immersive and facilitates a streamlined approach.
Initiate – Defining the project
Interpret – Redefining the purpose
Exploration – Uncovering the problem
Inspire – Bringing the idea to life
Implement – Creating the tangible assets
Affect – Keeping the idea alive
SydneyMark BoeyFounder / Creative Director
Mark is an award-winning Creative Director, who, throughout his 20 years in design, film, and broadcast work, has led numerous prestigious teams throughout R&D development, concepts, and directing. Mark’s creative expertise and innovative drive to push design boundaries have earned him a plethora of local and international recognition, from winning local Australian AIMIA awards through to multiple international Promax awards.
With a client base spanning across four continents and including over 30 brands, Mark holds invaluable experience leading massive multi-million dollar projects from working with companies like Telstra, Qantas Airways, British Airways, Virgin Mobile, Toyota, Beijing Olympics, Yan City Museum, Coca-Cola, Australian Museum, Pepsi, Foxtel, MG, Ocean Park Shanghai, CCTV, and MTV.Jamie FerrellCopywriter / Editor
Jamie Ferrell is a chameleon-like creative copywriter who specializes in adapting to a wide range of brand personalities. A former writing teacher with a Master’s degree in Reading, Language, and Literacy, she’s also a stickler for top-notch grammar, syntax, word choice — basically, the boring technical details that really do make for great writing. Jamie’s wordsmithing is splashed across social media, landing pages, blogs, emails, and other corners of the World Wide Web. She’s written for social impact powerhouse The UnSchool, emerging wellness leader Nutmeg Aspirin, and many e-commerce sites, including Sons of Gotham (apparel), The Basket Lady (home goods), ThreeMain (green cleaning), Uber Scuuter (city scooters), Mia Emilia (authentic dried pasta), and New World Diamonds (lab-grown diamonds), among others.
Beijing / ShanghaiSoddy YuMarketing Director China
Soddy Yu is an experienced marketing strategist who has focused on large-scale broadcast projects over his 20 years in the industry, including more than 10 years in the Chinese market. He has skillfully navigated projects across broadcast technology, visual effects and new media technology ensuring client expectations are exceeded, innovation is assured, and work hits deadlines and budgets.