About

Untitled is a creative agency that believes in the power of converging design and technology to transform stories and ideas into compelling long-lasting experiences.

We combine strategy, design and innovation to identify how an idea meets a need. Then shaping our insights into creative opportunities, we fashion these opportunities into stories that are transformed and brought to life through relevant creative mediums. With over 50 years of combined experience, we underpin our vision with a commitment to the highest levels of quality design, production, and creative thinking. We also take great pride in our work by collaborating with our clients and partners throughout the creative process.

Our process

At Untitled, our process is agile, immersive and facilitates a streamlined approach.

Initiate – Defining the project

Interpret – Redefining the purpose

Exploration – Uncovering the problem

Inspire – Bringing the idea to life

Implement – Creating the tangible assets

Affect – Keeping the idea alive

  1. Sydney
    Mark Boey
    Founder / Executive Creative Director

    Mark is an award-winning Creative Director, who, throughout his 20 years in design, film, and broadcast work, has led numerous prestigious teams throughout R&D development, concepts, and directing. Mark’s creative expertise and innovative drive to push design boundaries have earned him a plethora of local and international recognition, from winning local Australian AIMIA awards through to multiple international Promax awards.

    With a client base spanning across four continents and including over 30 brands, Mark holds invaluable experience leading massive multi-million dollar projects from working with companies like Telstra, Qantas Airways, British Airways, Virgin Mobile, Toyota, Beijing Olympics, Yan City Museum, Coca-Cola, Australian Museum, Pepsi, Foxtel, MG, Ocean Park Shanghai, CCTV, and MTV. 

    Andrew Tyler
    Client Services Director

    Andrew Tyler a Client Services Director – extensive experience in integrated digital sales, business development and marketing gained through a number of leading businesses and media agencies.

    Jamie Ferrell
    Copywriter / Editor

    Jamie Ferrell is a chameleon-like creative copywriter who specializes in adapting to a wide range of brand personalities. A former writing teacher with a Master’s degree in Reading, Language, and Literacy, she’s also a stickler for top-notch grammar, syntax, word choice — basically, the boring technical details that really do make for great writing. Jamie’s wordsmithing is splashed across social media, landing pages, blogs, emails, and other corners of the World Wide Web. She’s written for social impact powerhouse The UnSchool, emerging wellness leader Nutmeg Aspirin, and many e-commerce sites, including Sons of Gotham (apparel), The Basket Lady (home goods), ThreeMain (green cleaning), Uber Scuuter (city scooters), Mia Emilia (authentic dried pasta), and New World Diamonds (lab-grown diamonds), among others.

  2. Beijing / Shanghai
    Soddy Yu
    Marketing Director China

    Soddy Yu is an experienced marketing strategist who has focused on large-scale broadcast projects over his 20 years in the industry, including more than 10 years in the Chinese market. He has skillfully navigated projects across broadcast technology, visual effects and new media technology ensuring client expectations are exceeded, innovation is assured, and work hits deadlines and budgets.

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